Heineken Subscription TV Marketing

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Date of determination
Determination number
108/24
Brand Involved
Heineken
Company
Lion – Beer, Spirits & Wine Pty Ltd
Outcome
Dismissed
Medium
Television
Current Code sections - from 1 August 2023
3(a)(ii) - rapid alcohol consumption, misuse or abuse of alcohol, alcohol related irresponsible or offensive behaviour
3(d) - safety