VodkaPro Social Media and Website Marketing

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Date of determination
Determination number
131. 142-44/24
Brand Involved
VodkaPro
Company
Vodka Pro
Outcome
Upheld
Nature of Breach
Social media posts suggest the product offers a health benefit, an influencer post portrays excessive/rapid consumption of alcohol and the website shows alcohol use before or while using a swimming pool
Medium
Digital
Current Code sections - from 1 August 2023
3(a)(i) - Australian Alcohol Guidelines
3(a)(ii) - rapid alcohol consumption, misuse or abuse of alcohol, alcohol related irresponsible or offensive behaviour
3(c)(iv) - health benefit, needed to relax, helps overcome problems
3(d) - safety