Drop of Sunshine Wines - Website and Podcast Marketing

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Date of determination
Determination number
15/25
Brand Involved
Drop of Sunshine Wines
Company
Treasury Wine Estates
Outcome
Upheld
Nature of Breach
The website tile - ‘Our wines are crafted to bring happiness & delight’ breaches Part 3 (c)(i) by suggesting the product improves mood by bringing happiness and delight. The podcast pre-roll ad breaches the Part 3 (c)(ii) standard as it positions the product as a cause or contributor to achieving personal/social success of meaningful connections.
Medium
Digital