Silky Wines Website and TikTok Marketing
Download Full Decision
- Date of determination
- Determination number
- 172/24
- Brand Involved
- Silky Wines
- Company
- Australian Vintage Limited
- Outcome
- Upheld
- Nature of Breach
- The Panel found that the website marketing for Pinot Grigio breached Part 3 (c)(i) of the Code and that the TikTok post breached Part 3 (c)(ii).
- Medium
- Digital
- Current Code sections - from 1 August 2023
- 3(c)(i) - improved mood or environment
- 3(c)(ii) - personal success
- 3(c)(iii) - social occasion's success
- 3(c)(iv) - health benefit, needed to relax, helps overcome problems
