Jim Beam Sponsorship of Newcastle Knights

Download Full Decision

Date of determination

25th March 2025

Determination number

30/25

Brand Involved

Jim Beam

Company

Beam Suntory

Outcome

Dismissed

Medium

Television

Current Code sections - from 1 August 2023

4(a) - placement - media industry codes

4(c) - placement - 80% adult audience

4(d) - placement - content primarily aimed at minors