Alcoholic Ginger Beer, Cerveza Bottles & Cereal for Dinner NEIPA Instagram Marketing

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Date of determination
Determination number
8/25
Brand Involved
Alcoholic Ginger Beer, Cerveza Bottles, Cereal for Dinner NEIPA
Company
Modus Brewing
Outcome
Upheld
Nature of Breach
Two Instagram posts show alcohol consumption before or during swimming, and another post has strong or evident appeal to minors.
Medium
Digital
Current Code sections - from 1 August 2023
3(b)(i) - strong evident appeal to minors
3(d) - safety