Little Dove Pale Ale Digital Advertisement

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Date of determination

1st December 2016

Determination number

119/16

Brand Involved

Little Dove Pale Ale

Company

Gage Roads Brewing

Outcome

Dismissed

Medium

Digital

Previous Code sections - 1 July 2014 to 31 July 2023

(a)(i) excessive or rapid consumption, misuse or abuse of alcohol, inconsistent with NHMRC guidelines

(a)(iii) challenge or dare to consume alcohol