Vodka Soda & Influencer Instagram Posts

Date of determination: 23rd April 2019
Determination number: 21/19
Brand Involved: Vodka Soda &
Company: Vodka Soda &
Outcome: Upheld
Nature of Breach: Instagram influencer post showing sample alcohol products were supplied to a minor, thereby suggesting they are suitable for a minor and included depictions of a minor in association with an alcohol product
Medium: Digital
Previous Code sections - 1 July 2014 to 31 July 2023: (a)(ii) irresponsible or offensive behaviour; (b)(i) strong or evident appeal to minors; (b)(ii) depictions of minors; (b)(iii) depictions of 18-24 year olds; (b)(iv) placement rules