Cheeky Monkey Packaging and Digital Advertising

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Date of determination

7th June 2019

Determination number

33/19

Brand Involved

Cheeky Monkey

Company

Cheeky Monkey Brewery

Outcome

Upheld

Nature of Breach

Two packages and parts of digital media sites found to have strong or evident appeal to minors and digital marketing failed to apply available age restriction controls

Media

Digital

Naming/packaging

Previous Code sections - 1 July 2014 to 31 July 2023

(b)(i) strong or evident appeal to minors

(b)(iv) placement rules