Dirty Bucha Instagram Advertisement

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Date of determination
Determination number
36/19
Brand Involved
Dirty Bucha
Company
Bucha of Byron
Outcome
Upheld
Nature of Breach
Failure to apply available age restriction controls to its Instagram account promoting its alcohol product
Medium
Digital
Previous Code sections - 1 July 2014 to 31 July 2023
(b)(i) strong or evident appeal to minors
(b)(ii) depictions of minors
(b)(iv) placement rules