Heineken 0.0 Outdoor Advertisement

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Date of determination
Determination number
67/19
Brand Involved
Heineken 0.0
Company
Lion - Beer Spirits & Wine Pty Ltd
Outcome
Upheld
Nature of Breach
The overall impression created by the ad is positioning a Heineken product, which would be assumed to be a type of alcoholic beer, with the consumption of the product by a driver of a motor vehicle
Medium
Outdoor
Previous Code section - 1 July 2014 to 31 July 2023
(d) safety