Pirate Life Digital Marketing
Download Full Decision
- Date of determination
- Determination number
- 91/19
- Brand Involved
- Pirate Life
- Company
- Carlton & United Breweries
- Outcome
- Upheld
- Nature of Breach
- Encourage excessive or rapid consumption of alcohol or irresponsible behaviour related to the consumption of alcohol
- Medium
- Digital
- Previous Code sections - 1 July 2014 to 31 July 2023
- (a)(i) excessive or rapid consumption, misuse or abuse of alcohol, inconsistent with NHMRC guidelines
- (a)(ii) irresponsible or offensive behaviour
- (d) safety
