Pirate Life Instagram Advertisements

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Date of determination
Determination number
122/19
Brand Involved
Pirate Life
Company
Carlton & United Breweries
Outcome
Upheld
Nature of Breach
Under 25 year old shown in alcohol advertising
Medium
Digital
Previous Code sections - 1 July 2014 to 31 July 2023
(b)(iii) depictions of 18-24 year olds
(d) safety