Grill'd Digital and Outdoor Advertisements

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Date of determination
Determination number
28/20
Brand Involved
Grill'd
Company
Grill'd
Outcome
Upheld
Nature of Breach
Website and Facebook posts promoting alcohol offer depicting 18-24 year olds and having strong of evident appeal to 17 year olds
Media
Outdoor
Digital
Previous Code sections - 1 July 2014 to 31 July 2023
(a)(i) excessive or rapid consumption, misuse or abuse of alcohol, inconsistent with NHMRC guidelines
(b)(i) strong or evident appeal to minors
(b)(ii) depictions of minors
(b)(iii) depictions of 18-24 year olds