Shifty Lizard Packaging & Instagram Advertisement

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Date of determination
Determination number
73-4/20
Brand Involved
Seshn Ale & Mid Haze Pale
Company
Shifty Lizard Brewing Co
Outcome
Upheld
Nature of Breach
Directly implies alcohol consumption while in a swimming pool and in the sea.
Media
Digital
Naming/packaging
Previous Code sections - 1 July 2014 to 31 July 2023
(a)(i) excessive or rapid consumption, misuse or abuse of alcohol, inconsistent with NHMRC guidelines
(a)(ii) irresponsible or offensive behaviour
(d) safety