Two Pairs Wines Instagram Post

Download Full Decision

Date of determination
Determination number
205/20
Brand Involved
Two Pairs Wines
Company
Two Pairs Wines
Outcome
Upheld
Nature of Breach
An Instagram post showing a child as the main subject, with the caption “Keep calm, drink wine. 2020 is nearly over. It's going to be 👍” is an alcohol marketing communication depicting a person who is a minor in more than an incidental role and also suggests that the consumption of alcohol may create or contribute to a significant change in mood, offers a therapeutic benefit or is a necessary aid to relaxation
Medium
Digital
Previous Code sections - 1 July 2014 to 31 July 2023
(b)(ii) depictions of minors
(c)(i) mood or environment
(c)(iv) therapeutic benefit