Brewboys Crisp Ale Instagram Post

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Date of determination
Determination number
50/21
Brand Involved
Brewboys Crisp Ale
Company
Brewboys Brewery & Tap Room
Outcome
Upheld
Nature of Breach
An Instagram post showing a person “straight arming”, (that is holding their arm above their head and pouring the entire contents of the can onto their face), is an alcohol marketing communication showing rapid consumption of an Alcohol Beverage.
Medium
Digital
Previous Code section - 1 July 2014 to 31 July 2023
(a)(i) excessive or rapid consumption, misuse or abuse of alcohol, inconsistent with NHMRC guidelines