3 Ravens Brewery Facebook Advertisement

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Date of determination
Determination number
205/21
Brand Involved
3 Ravens
Company
3 Ravens Brewery
Outcome
Upheld
Nature of Breach
In the current context, the message of a fridge full of beer combined with the lockdown and ‘hang in there’ references does raise a direct implication of consumption beyond the Alcohol Guidelines and that beer can be a coping mechanism during a lockdown
Medium
Digital
Previous Code sections - 1 July 2014 to 31 July 2023
(a)(i) excessive or rapid consumption, misuse or abuse of alcohol, inconsistent with NHMRC guidelines
(c)(iv) therapeutic benefit