Lockdown Essentials Pack Website and Facebook Posts

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Date of determination
Determination number
229/21
Brand Involved
Lockdown Essentials Pack
Company
Sophisticated Cocktails Co
Outcome
Upheld
Nature of Breach
The Panel believed that the combination of phrases used within marketing for the alcohol product would suggest to a reasonable person that the product may enhance a person’s mood or be used as a coping mechanism during lockdown
Medium
Previous Code sections - 1 July 2014 to 31 July 2023
(c)(i) mood or environment
(c)(iv) therapeutic benefit