Wet Pussy Packaging

Download Full Decision

Date of determination

6th December 2021

Determination number

216-7/21

Brand Involved

Wet Pussy

Company

80 Proof Australia Pty Ltd

Outcome

Upheld

Nature of Breach

The Panel took the view that the product packaging would have strong or evident appeal to minors and the product name directly implying the achievement of sexual success

Media

Digital

Naming/packaging

Previous Code sections - 1 July 2014 to 31 July 2023

(b)(i) strong or evident appeal to minors

(c)(ii) success