Hello Drinks Facebook & Instagram Posts

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Date of determination
Determination number
284/21
Brand Involved
Hello Drinks
Company
Hello Drinks
Outcome
Upheld
Nature of Breach
Various social media posts were found to reference excessive or rapid consumption of alcohol, have strong or evident appeal to minors, suggest alcohol has a health benefit and suggest alcohol consumption while swimming..
Medium
Digital
Previous Code sections - 1 July 2014 to 31 July 2023
(a)(i) excessive or rapid consumption, misuse or abuse of alcohol, inconsistent with NHMRC guidelines
(b)(i) strong or evident appeal to minors
(c)(iv) therapeutic benefit
(d) safety