Fireball Whisky Facebook Post

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Date of determination
Determination number
108/22
Brand Involved
Fireball Whisky
Company
Southtrade International
Outcome
Upheld
Nature of Breach
A Facebook post showing a person pouring alcohol into another person’s mouth is an alcohol marketing communication that shows or encourages the excessive or rapid consumption of an Alcohol Beverage.
Medium
Digital
Previous Code section - 1 July 2014 to 31 July 2023
(a)(i) excessive or rapid consumption, misuse or abuse of alcohol, inconsistent with NHMRC guidelines