Gee Up Vodka Website & Social Media

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Date of determination
Determination number
32, 33, 37, 39, 41, 42, 45, 47, 48 & 49/23
Brand Involved
Gee Up Vodka
Company
80Proof Australia Pty Ltd
Outcome
Upheld
Medium
Digital
Previous Code sections - 1 July 2014 to 31 July 2023
(a)(i) excessive or rapid consumption, misuse or abuse of alcohol, inconsistent with NHMRC guidelines
(b)(ii) depictions of minors
(b)(iii) depictions of 18-24 year olds
(b)(iv) placement rules
(c)(iv) therapeutic benefit
(d) safety