Wet Pussy Shot and Sour Puss Social Media Marketing

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Date of determination
Determination number
51/23
Brand Involved
Wet Pussy Shot and Sour Puss
Company
80Proof
Outcome
Upheld
Nature of Breach
A person drinking directly from a bottle and the accompanying text ‘Shots all night long…’  breaches Part 3(a)(i). A person wearing swimwear and standing next to the water, holding a partially consumed bottle of alcohol breaches Part 3(d).
Medium
Digital
Previous Code sections - 1 July 2014 to 31 July 2023
(a)(i) excessive or rapid consumption, misuse or abuse of alcohol, inconsistent with NHMRC guidelines
(d) safety