Tooheys New Television Advertising

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Date of determination

11th August 2023

Determination number

112/23

Brand Involved

Tooheys New

Company

Lion

Outcome

Dismissed

Medium

Television

Previous Code sections - 1 July 2014 to 31 July 2023

(a)(i) excessive or rapid consumption, misuse or abuse of alcohol, inconsistent with NHMRC guidelines

(c)(ii) success

(c)(iii) celebration