Jack Daniels Television Commercial

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Date of determination
Determination number
150/23
Brand Involved
Jack Daniels
Company
Brown-Forman Australia Pty Ltd
Outcome
Dismissed
Medium
Television
Previous Code sections - 1 July 2014 to 31 July 2023
(a)(i) excessive or rapid consumption, misuse or abuse of alcohol, inconsistent with NHMRC guidelines
(a)(ii) irresponsible or offensive behaviour
(c)(i) mood or environment
(c)(ii) success