Island Mist 'Guilt Free' Hard Seltzer Packaging and Digital Marketing

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Date of determination
Determination number
188/23
Brand Involved
Island Mist 'Guilt Free' Hard Seltzer
Company
Island Mist
Outcome
Upheld
Media
Digital
Naming/packaging
Current Code section - from 1 August 2023
3(c)(iv) - health benefit, needed to relax, helps overcome problems