Stone & Wood Instagram Advertising

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Date of determination
Determination number
199/24
Brand Involved
Stone & Wood Pineapple, Peach & Blueberry Sour Ale
Company
Lion – Beer, Spirits & Wine Pty Ltd
Outcome
Upheld
Nature of Breach
A social media post showing a Cyclone ice block placed in a glass of alcohol breached Part 3 (b)(i) by having strong or evident appeal to minors.
Medium
Digital
Current Code section - from 1 August 2023
3(b)(i) - strong evident appeal to minors