Better Beer Instagram Marketing
- Date of determination
- Determination number
- 17/25
- Brand Involved
- Better Beer
- Company
- Better Beer Co
- Outcome
- Upheld
- Nature of Breach
- The Panel upheld the complaint, finding that the most probable understanding of the video is that one person will be consuming up to 10 beers on a single occasion - a breach of Part 3 (a)(i).
- Medium
- Digital
- Current Code section - from 1 August 2023
- 3(a)(i) - Australian Alcohol Guidelines