Gilligan's Hotel & Resort Instagram Marketing

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Date of determination
Determination number
118/23
Brand Involved
Venue
Company
Gilligan's Hotel & Resort
Outcome
Upheld
Nature of Breach
The marketing video shows patrons in and around the resort’s swimming pool. In one instance a woman is shown holding a beer while wading in the pool. This aspect of the marketing communication would probably be understood as depicting alcohol consumption during direct use of the pool and is in breach of the Part 3 (d) standard.
Medium
Digital
Previous Code section - 1 July 2014 to 31 July 2023
(d) safety