The Empire Hotel TikTok Marketing

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Date of determination
Determination number
124/23
Brand Involved
The Empire Hotel
Company
The Empire Hotel
Outcome
Upheld
Nature of Breach
1. The Panel found that the three posted videos variously encourage the excessive consumption of alcohol, suggest that alcohol can cause a change in mood and/or suggest that its consumption can lead to social or other success.
Medium
Digital
Previous Code sections - 1 July 2014 to 31 July 2023
(a)(i) excessive or rapid consumption, misuse or abuse of alcohol, inconsistent with NHMRC guidelines
(a)(ii) irresponsible or offensive behaviour
(c)(i) mood or environment
(c)(ii) success