Peachy Drinks Instagram Marketing

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Date of determination
Determination number
128/23
Brand Involved
Peachy Ass
Company
Peachy Drinks
Outcome
Dismissed
Medium
Digital
Current Code sections - from 1 August 2023
3(a)(ii) - rapid alcohol consumption, misuse or abuse of alcohol, alcohol related irresponsible or offensive behaviour
3(b)(i) - strong evident appeal to minors
Previous Code sections - 1 July 2014 to 31 July 2023
(a)(ii) irresponsible or offensive behaviour
(b)(i) strong or evident appeal to minors