BAIE Wines Facebook Post

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Date of determination
Determination number
177/20
Brand Involved
BAIE Wines
Company
BAIE Wines
Outcome
Upheld
Nature of Breach
Statements made in the post rely on an assumed shared experience within the wider community that on occasions alcohol is used as a coping mechanism and aid to relaxation.
Medium
Digital
Previous Code sections - 1 July 2014 to 31 July 2023
(c)(i) mood or environment
(c)(iv) therapeutic benefit