Delvi Alcoholic Seltzer Instagram Post and Pool Float

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Date of determination
Determination number
20/21
Brand Involved
Delvi Alcoholic Seltzer
Company
True East Beverages
Outcome
Upheld
Nature of Breach
The marketing collateral branded pool drink float breached Part 3 (a)(ii) by encouraging the irresponsible behaviour of consuming alcohol while using a swimming pool and the Instagram post breached Part 3(d) by showing the consumption of alcohol during the use of a swimming pool.
Medium
Digital
Previous Code sections - 1 July 2014 to 31 July 2023
(a)(ii) irresponsible or offensive behaviour
(d) safety