Brain Smiles! Hazy Pale Ale Packaging

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Date of determination
Determination number
30/24
Brand Involved
Brain Smiles! Hazy Pale Ale
Company
Behemoth Brewing Company Limited
Outcome
Upheld
Medium
Naming/packaging
Current Code sections - from 1 August 2023
3(b)(i) - strong evident appeal to minors
3(c)(i) - improved mood or environment
3(c)(iv) - health benefit, needed to relax, helps overcome problems