Vodka Plus Digital Advertisement

Download Full Decision

Date of determination
Determination number
57/16
Brand Involved
Vodka Plus
Company
Vodka Plus
Outcome
Upheld
Nature of Breach
Three of the posts on the brand's Facebook page were found to breach the ABAC on grounds of encouraging excess consumption, suggesting the presence or consumption of the product would cause or contribute to a significant change in mood or environment and suggesting that consumption of the product offers a therapeutic benefit
Medium
Digital
Previous Code sections - 1 July 2014 to 31 July 2023
(a)(i) excessive or rapid consumption, misuse or abuse of alcohol, inconsistent with NHMRC guidelines
(a)(ii) irresponsible or offensive behaviour
(b)(i) strong or evident appeal to minors
(c)(i) mood or environment
(c)(ii) success
(c)(iv) therapeutic benefit
(d) safety