Easy Seltzer Packaging

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Date of determination
Determination number
65/23
Brand Involved
Easy Seltzer
Company
Easy Seltzer
Outcome
Upheld
Nature of Breach
The packaging of the Easy Seltzer products (both the can labels and the cardboard wrap) breaches Part 3 (c)(iv) of the Code by suggesting that the consumption of an alcohol beverage offers a therapeutic benefit.
Medium
Naming/packaging
Previous Code section - 1 July 2014 to 31 July 2023
(c)(iv) therapeutic benefit