Cheeky Monkey Social Media Marketing

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Date of determination
Determination number
73/23
Brand Involved
Cheeky Monkey Brewing
Company
Cheeky Monkey Brewing
Outcome
Upheld
Nature of Breach
Drinking two cans of alcohol at the same time is excessive alcohol consumption, and the pouring of alcohol from a height into a person’s mouth portrays that the consumption is rapid.
Medium
Digital
Previous Code sections - 1 July 2014 to 31 July 2023
(a)(i) excessive or rapid consumption, misuse or abuse of alcohol, inconsistent with NHMRC guidelines
(b)(i) strong or evident appeal to minors