Educational Resources

ABAC Resources

ABAC Responsible Alcohol Marketing Code

ABAC Guidance Notes on all Code provisions

ABAC Alcohol Packaging Compliance Guide

ABAC Compliance Checklists:

• ABAC Alcohol Marketing Content Checklist

• ABAC Alcohol Marketing Placement Checklist 1 – Paid Marketing

• ABAC Alcohol Marketing Placement Checklist 2 – Organic Marketing

Best Practice for Responsible Digital Marketing

Best Practice for Responsible Alcohol Sponsorship

Guides on implementing age restrictions for alcohol marketing via Facebook, Instagram, Snapchat and Youtube developed by the International Alliance for Responsible Drinking and World Federation of Advertisers

Guide to age restricting marketing on Facebook and Instagram

Steps for age restricting a Facebook post that promotes an alcohol product on a third party account

Steps for age restricting an Instagram post that promotes an alcohol product on a third party account

ABAC Adjudication Panel decisions

ABAC Annual Reports

ABAC Quarterly Reports

ABAC Pre-vetting Service

Other Resources

State & Territory Liquor Licensing Authorities set responsible alcohol advertising and promotion guidelines for their licensees:

• Victorian Commission for Liquor & Gambling Regulation
• Liquor & Gaming NSW
• Qld Liquor & Gaming
• SA Liquor & Gaming
• WA Racing, Gaming & Liquor
• Tas Liquor & Gaming
• Access Canberra
• NT Liquor Commission

Media associations set placement restrictions on alcohol marketing:

• Outdoor Media Association
• FreeTV Australia
• Subscription Media Australia
• Radio

Australia New Zealand Food Standards Code Part 2.7 includes alcohol labelling requirements

Australian Consumer Law applies to all marketing in Australia

Australian Association of National Advertisers Code of Ethics sets ethical standards for advertising of all products and services (including alcohol)

Ad Standards Copy Advice Service checks compliance with the Codes that it administers including the AANA Code of Ethics